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Stanford University

Stanford, California

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Part-time Instructor: Strategic Music and Branding
NYU's Los Angeles Program is seeking a local, part-time instructor to teach an undergraduate course that will explore the evolution of music branding and its current successful applications. The course will be under the sponsorship of NYU's Steinhardt School of Culture, Education, and Human Development Music Business Program.The course is expected to be taught in the Fall 2024 semester (August - December) and will take place in the academic center in the Fairfax/La Brea area of Los Angeles. Course DescriptionOf all the deals signed by music artists, brand partnerships are the most strategic. Much in the same way that companies like Nike, Coca-Cola and Apple are well-defined brands with core attributes and values, artists are brands unto themse


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