The CTAM MSO Marketing Co-op is seeking an experienced freelance Content Manager to support a national, award-winning marketing campaign targeted towards movers.
This individual will partner with the Sr. Director of Digital Marketing and an outside SEO agency to define, develop and execute content strategy for the mover program on behalf of the largest cable providers in the United States. The ideal candidate will have 5+ years of experience writing content, developing and executing content strategy for www.smartmove.us. The candidate should have advanced knowledge of SEO including keyword analysis, on-page optimization as well as content management systems (CMS) like WordPress, Drupal etc. Above all, the ideal candidate should have a demonstrable track record of developing engaging content (articles, blog posts, infographics, social media posts, guest posts etc.) as part of a larger brand and SEO strategy. The individual will be results and metrics-driven and have experience working in a matrix organization. This role requires close coordination of cross-functional activity with agency partners, cable operator clients and the CTAM mover team.
Essential Duties and Responsibilities:
Develop a content strategy and a clearly defined content roadmap to drive double-digit annual growth in organic search traffic.
Own all aspects of content development and execution for the SmartMove website, including co-ordination with the SEO agency, technology partners, freelance content writers, social media specialist and CTAM stakeholders.
Develop new website content that is relevant and aligned with the overall SEO strategy and manage freelance content writers.
Partner with the SEO agency to perform content audit, identify content gaps and manage remediation.
Stay on top of latest content trends and best practices; evangelize to the rest of team, create guidelines for new content in partnership with the SEO agency (page titles, metadata etc.) and ensure the website adheres to the guidelines.
Monitor website traffic and user engagement pertaining to content (e.g., conversions, bounce rates, time on page etc.), communicate to the stakeholders on a regular basis, develop insights, recommendations and make necessary adjustments to the content plan.
Ideate long-form content, infographics, interactive tools and other content-driven initiatives and oversee implementation.
Use Google Search Console, SEMRush and other SEO tools to quickly identify and fix any content related technical issues.
Partner with cable operator stakeholders and media partners to ensure content pertaining to cable operators (pricing, offers, disclaimers etc.) is up to date and any issues are identified and resolved immediately.
Skills and Abilities Required:
Bachelor’s degree or higher required.
5+ years of progressive work experience in content writing and management.
Advanced understanding of different aspects of SEO
Experience working with SEO platforms such as Moz, SEMRush, Ahrefs as well as analytics platforms such as Google Search Console, Google Analytics etc.
Experience collaborating with outside agencies and multiple stakeholders.
Proven track record of success in a fast-paced marketing environment.
Bring a passion for helping create “best-in-class” marketing programs that leverage data, insights and innovations within the industry.
Strong analytic skills and proven ability to drive results in a competitive environment.
Exceptional project management skills.
Ability to work independently to accomplish business objectives.
Collaborative approach – ability to build relationships and influence matrix resources.
Proactive, energetic, and enthusiastic mindset.
Excellent written, oral and presentation skills, with an ability to articulate meaning clearly.
Positive change agent with a dedication to continuous improvement and willingness to own programs and take calculated risks.
Competitive, “play to win” attitude.
A willingness to accept and be held accountable for specific performance goals.
Telecommuting is allowed.
Additional Salary Information: This is a contract (freelance) position requiring approximately 30 to 40 hours of work per week to start
CTAM is a non-profit industry trade association serving the media/entertainment/technology industry. Our vision is to unite the entertainment and media industry to enrich consumers' lives with exciting experiences, from what they watch to how they communicate, to the way they live and work. To that end, we direct collaborative and communications initiatives so our members can achieve greater success by working together, and ultimately better serve the millions of people they engage every day. CTAM provides marketing expertise and industry scale for our members to achieve their business strategies through cooperative marketing, innovative executive educational initiatives, and board directed projects and initiatives. On behalf of 50 corporate members, the organization leads various industry working groups and facilitates national cooperative marketing efforts. The Cable Executive Management Program at the Harvard Business School delivers a world class management development experience for high potential cable and media executives in an elite business school environment. The corporate website is www.ctam.com and CTAM can be found on Facebook, LinkedIn and Twitter.