Distribution Marketing supports the distribution team (the distribution team secures network carriage on platforms like Comcast, DIRECTV, Charter, Sling TV, etc.) by leveraging programming, ratings and partnership marketing opportunities to increase distribution, maintain current subscriber counts and raise the visibility of INSP with clients and consumers. Additionally, this team supports the off-network distribution efforts including the distribution and marketing of movies and series from Imagicomm Entertainment with partners such as Netflix, Walmart, Amazon, etc.
The Marketing Manager will create and execute campaigns/events that support the strategy to maximize reach and distribution of content through digital distribution channels. Supports the development of original partnership deals. Provides reporting and analysis in the evaluation of partnership metrics and performance. Manages research of partnerships under evaluation and ensures the preparation of standard reports and analysis. Monitors agreement status and communication of information between internal stakeholders and partners. This position also works with the VP of Distribution Marketing and VP of Worldwide Sales to develop and execute all efforts related to the NCTC account for INSP.
This position will demand both a keen marketing sense and strong multi-tasking skills to achieve business objectives. The ideal candidate is a team player who isn’t opposed to having to get into the details and is relentlessly passionate about growing our business. This person will be responsible for the management of a coordinator; this includes day-to-day oversight and taking a personal stake in developing any team members assisting the manager.
The Manager of Distribution Marketing will report to the Vice President of Distribution & Consumer Marketing and will autonomously and synergistically build and execute strategies on assigned campaigns to maximize dollars while delivering value for the network and clients.
Primary Duties and Responsibilities
• Executes the strategy and oversees the implementation of assigned campaigns • Develops sales materials, campaigns (B2B and consumer) relating to their business sectors • Oversees development of creative and content to support off network distribution (DVD covers, extras, behind-the-scenes pieces) by working with key departments • Oversees development of creative and content to support network distribution (acquisition campaign, sales materials, etc.) by working with key departments • Reviews, researches and gathers feedback on campaigns and makes adjustments accordingly • Tracks and reports results of campaigns to management in a timely manner • Educates, supports and develops team members assisting with any efforts • Implements and enforces approved policies and procedures • Obtains and allocates resources to meet operating plans • Interacts with management to keep on top of unit objectives • Builds and enhances key internal and external contacts
Minimum Qualifications • College graduate. Preferred majors: marketing, communications, journalism or business administration • 5+ years of related experience • 5+ years of management experience
Personal & Professional Requirements • Experience in the cable/movie studio/entertainment industry or with an advertising agency • Proficiency in and working knowledge of relevant professional concepts and related processes (including experience in working with creative teams to develop B2B and B2C campaigns); candidates must have a keen eye for design and copy • Implements assigned projects independently • Detail oriented and very organized • Strong initiative, ambition and work ethic • Strong decision making and problem-solving stills • Ability to work with and garner “buy in” at all levels of the organization • Ability to thrive under pressure and handle tight deadlines • Effective at managing and developing others • Ability to deliver work that meets or exceeds expectations • Ability to adapt and accept change within the department and organization • Proficient in Microsoft Office: Word, Excel and PowerPoint • A love of entertainment and television • Ability to travel when needed (up to 15%) • Ability to lift boxes/packages up to 30 lbs. • An out-going personality
Preferred: • Social media and technology savvy • Working knowledge of Keynote, WordPress and Photoshop/Illustrator